top of page

HEY,I'M ESTHER

DESIGN EXPLORER & PROBLEM SOLVER

Product designer combining strategic thinking with

deep human empathy to transform complex challenges into effective, accessible solutions.

Oh, and my latest adventure? Diving into AI and vibe coding!

It's such a thrill to be part of this incredible era where brilliant design ideas are born every day! :D

Selected work 1/3

INNER WEST FILM FESTIVAL

Trust-Driven Design for Conversion
UX Strategy
Conversion Optimization
Detailed case study coming soon.
This project transformed an emerging cultural festival's digital experience through strategic information hierarchy and credibility signalling, resulting in a 50% increase in ticket sales and 78% revenue growth.
This project will showcases research-driven design decisions transformed visitor hesitation into purchase confidence.
Portfolio.png
Selected work 2/3
Design Systems
Accessibility

TORCHLIGHT FOUNDATION

Designing for Safety & Sensibility
COMING SOON
Selected work 3/3
Emerging Tech
Healthcare UX

AI-ENHANCED MEMORY TOOL

COMING SOON

RESEARCH + CURIOSITY + IMPACT

I aim to use my research-driven approach and cross-cultural insights help me design products that truly resonate with diverse users.

LET'S CHAT

  • LinkedIn
bottom of page